Joey Primiani
A Designer based in the Bay Area.
Designing human-centered AI & mobile experiences with exceptional craft, thoughtful product judgment and systems thinking.
Featured case studies
Awarded & featured
A career of frontier work, recognized across design, technology and culture.
Think. Prompt. Create.
A New Way to Build Software.
A playbook for anyone with an idea and the drive to build it, no computer science degree required. The thesis: AI’s real power is in amplifying human creativity, not replacing it.
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Vibe-coded experiments
Indie sandbox builds. Each one started as a Claude Code session and shipped in a weekend.
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Hi, I’m Joey
I’m a product design leader focused on building human-centered AI products that make frontier technology intuitive, useful and deeply delightful. Over the past 15+ years, I’ve designed breakthrough consumer experiences at scale across Google X’s Moonshot Factory, LinkedIn, Intuit and startups.
My superpower is translating frontier AI capabilities into clear, elegant product experiences with exceptional craft, speed and strategic clarity. I thrive in ambiguous, fast-moving environments where beautiful design can make a positive impact for humanity.
I’m also the author of Think. Prompt. Create., a practical guide to building software with AI and a Forbes 30 Under 30 honoree.
Currently into Claude Code, Figma MCP, Skills, agents, generative motion and long walks with my mini Goldendoodle, Toshi.