Creative Technologist
The Brief
Studio XO was the world's leading fashion-technology studio — dressing artists like Lady Gaga and will.i.am in garments that blurred the line between clothing and computing. As Creative Technologist, I designed the interactive systems and experience layers that brought smart garments to life on stage and screen.
The Problem
Fashion designers think in materials, silhouette, and emotion. Engineers think in protocols, power, and tolerances. Bridging that gap required a new kind of creative practice.
Most wearable tech at the time looked like tech wearing fashion, not fashion that happened to be technological. The challenge was making the technology disappear into the garment.
What We Built
Designed the interaction logic for light-reactive and sensor-driven garments — choreographing technology to respond to sound, movement, and crowd energy.
Built real-time performance systems that allowed garments to sync with stage lighting rigs, music BPM, and live sensor data.
Established the studio's rapid prototyping workflow — bridging physical fabrication with embedded electronics and custom firmware.
Collaborated with artists and directors to translate performance concepts into technically feasible wearable experiences.
Impact
12+
Performance pieces for major artists
3
World tours outfitted
0
Malfunctions on stage
The garment is the interface. Every seam, every LED, every sensor is a design decision that the audience feels even if they can't name it.
Design Philosophy
Wearable technology only works when it disappears — when the audience sees performance, not product. At Studio XO, the design challenge was to make technology feel as natural as fabric: responsive, expressive, and invisible until it wasn't.