02
← Work

Lead Designer

Google X Project Wing.

Google X 2019 x.company/wing
Scroll
Project Wing· Autonomous Delivery· Google X· Moonshot· Last-Mile· Drone Fleet· Lead Designer· Future of Delivery· Joey Primiani· 2019· Project Wing· Autonomous Delivery· Google X· Moonshot· Last-Mile· Drone Fleet· Lead Designer· Future of Delivery· Joey Primiani· 2019·

The Brief

Designed the consumer experience for autonomous drone delivery — a moonshot made real.

In 2019, I joined Google X as Lead Designer on Project Wing — Alphabet's autonomous drone delivery program. My focus was the end-to-end consumer experience: from order placement to aerial delivery, and the trust systems that make handing a package to a drone feel as natural as opening a front door.


The Problem

The last mile
was broken.

Last-mile delivery accounts for 53% of total shipping costs and generates enormous carbon output. Ground vehicles sit in traffic while small packages travel miles in steel boxes.

Beyond logistics, there was a deeper challenge: people don't trust things they can't see or understand. We had to design trust as much as technology.

What We Built

Four systems.
One seamless sky.

01

Consumer App

Designed the zero-friction ordering and tracking experience — live drone location, ETA, and drop-zone confirmation.

02

Trust Systems

Created the visual and interaction language that made autonomous delivery feel safe and legible to everyday users.

03

Fleet Dashboard

Built internal tooling for operators to monitor and manage hundreds of simultaneous delivery routes.

04

Safety UX

Designed clear-zone guidance, weather alerts, and override flows — the invisible scaffolding that kept deliveries safe.

Impact

100K+

Deliveries completed in pilot

< 6 min

Average delivery time rooftop to doorstep

↓ 60%

Carbon vs. equivalent ground delivery

"

Wing isn't just a logistics product. It's a paradigm shift — and the design had to make that shift feel inevitable.

Design Philosophy

Designing
the invisible.

The best delivery experience is one you forget. No friction, no confusion, no anxiety — just a package that arrives as if by magic. At Wing, we were designing the negative space: the moment between tapping "order" and hearing a hum above the rooftop.

← Previous Little Monsters