Senior Product Designer
The Brief
At LinkedIn, I lead product design across creator and professional identity systems — rethinking the surfaces where a billion professionals express who they are and what they've built. The work spans everything from profile architecture to the creator publishing experience.
The Problem
Most professional profiles are digital résumés — frozen snapshots with no room for voice, context, or creative work. The tools to express real expertise didn't exist.
Meanwhile, creators on LinkedIn were producing content without purpose-built tools, while members had no way to signal depth beyond a job title and a headshot.
What We Built
Designed the end-to-end publishing experience for LinkedIn's 4M+ active creators — from drafting to distribution and analytics.
Rebuilt profile architecture to surface work samples, featured content, and skills in a way that feels alive, not archived.
Redesigned the feed ranking and filtering surfaces so members see signal, not noise — professional content that earns their time.
Established the design system foundations for how professional identity scales across LinkedIn's global product surface.
Impact
1B+
Members worldwide
4M+
Active creators on the platform
3×
Engagement lift post redesign
The best career tool isn't a database of jobs. It's a place where your work speaks for itself.
Design Philosophy
Professional tools carry weight — they shape careers, open doors, and signal capability to the world. At LinkedIn, the design challenge is ensuring those tools meet the ambition of the people who use them. Every interaction should feel like opportunity.